TikTok In The Mix
TikTok to host its first-ever live global music event for fans, featuring some of the world's biggest genre-defining artists.
October 25, 2023: TikTok has become the home of music discovery and the place where
creativity and collaboration thrive. Every day, our community of over one billion people
worldwide connect with their favorite artists and creators. It's where music trends are ignited and
songs find new audiences, whatever genre, era or style.
To celebrate the joy of music on TikTok, today we are proud to announce In The Mix - the
music experience from TikTok. In The Mix is a first-of-its-kind live global music event,
bringing to life the music, trends and experiences that our community enjoy and create every
day.
Headlining In The Mix are four of the biggest genre-defining artists on TikTok and in the music
world today: Cardi B, Niall Horan, Anitta, and Charlie Puth. Performing in the round, fans
will enjoy a truly unique 'up close and personal' experience.
In addition to the headline acts, TikTok In The Mix features live performances from exciting new
artists Isabel LaRosa, Kaliii, LU KALA, and Sam Barber. All are part of TikTok's emerging
artist program, TikTok Elevate.
Alongside musical performances, In the Mix will bring to life TikTok's famous For You feed,
with a range of activities inspired by our community's favorite trends.
TikTok In The Mix will take place at Sloan Park in Mesa, Arizona on December 10, 2023, and
will be streamed globally via TikTok LIVE. Fans will experience a specially curated show,
starring beloved creators and featuring highlights from the past year. The LIVE video and event
production are designed specifically for TikTok's unique vertical format by award-winning
director Hamish Hamilton and Done+Dusted.
"No other platform mixes music, creativity and community like TikTok. With In The Mix, our
goal is to bring the For You feed to life for fans at the venue and on TikTok," said Paul
Hourican, TikTok's Global Head of Music Partnerships and Programming. "Our vision is to
create a show that is reimagined for the TikTok era and our music-loving global community."
TikTok In The Mix Headliners
A global powerhouse, Cardi B (@iamcardib) has spurred infinite inspiration for trends on
TikTok, with over 23.6M followers and 29.6B #cardib views on the platform. In 2021, her smash
hit ‘Up’ was the center of a viral trend that first took TikTok by storm as fans showcased their
creativity and dance skills by choreographing routines with over 1.3M videos. The Cardi B
Effect is in full motion for the new hit ‘BONGOS,’ with her challenging fans to hit the dance
themselves, earning 106K creator videos and growing.
"I love TikTok because it allows me to truly connect with the greatest fans in the world on a real
level. I can't wait to see y'all in person at TikTok in the Mix. Arizona, get ready to party with
me!" – Cardi B
Beloved Irish singer-songwriter, Niall Horan (@niallhoran), connects with his 6 million global
'lovers' on TikTok by regularly engaging via the Duet and Stitch features. Whether his lovers are
commenting on his cardigan era or he's showing off his latest LOOK FAB FEEL FAB video,
Niall has cultivated a dedicated and engaged community. Earlier this year, Niall was one of the
leading artists in our #NewMusic global music discovery hub where the singer-songwriter
previewed songs from his number 1 album ‘The Show.’
"I really love my TikTok fans and I’m very excited to be able to bring 'The Show' to the TikTok In
The Mix event. I’m also very much looking forward to performing in such a special venue and
putting on an amazing show for all the fans that will be present on the day and also all the fans
that will be watching from all over the world LIVE on TikTok." – Niall Horan
Brazilian Anitta (@anitta) is a verified global star across TikTok, boasting over 22.7M
followers and driving over 21.3B views. She often shows off her complex dance routines and
provides fans a behind-the-scenes look at her performances. Last year, Anitta shared a video in
which she performed her hit, 'Envolver' that inspired millions of fans to recreate the iconic
routine themselves, generating 2.1M videos on TikTok.
“So excited to perform at TikTok In The Mix and celebrate with fans - Arizona, are you ready for
Brazilian funk?!” – Anitta
A natural TikTok user, Charlie Puth (@charlieputh) frequently shares a glimpse of his unique
creative process and perfect pitch with his 22.1M fans. He's well known for teasing unreleased
sounds by asking, "what if there was a song that..." before previewing a funky bass line, complex
chord progression, or unusual sound effect to generate excitement for his upcoming releases.
Charlie's charismatic and approachable TikTok presence has generated 478M likes, 5B views,
and over 1.8M trending sound videos for his song How Long.
"TikTok has given me the ability to connect with my fans directly, give them a look into my
creative process, and show them they can find music anywhere. I love the community we’ve built
and am thrilled to be a part of TikTok In The Mix." - Charlie Puth
TikTok In The Mix Ticket Information
In The Mix is a ticketed event for All Ages (Under 18s to be accompanied by an adult).
Pre-sale tickets will launch exclusively on TikTok. Fans who follow the headline artists on
TikTok can receive a special code allowing them to purchase tickets from Friday, October 27th at
9AM PT until October 30 at 10:59PM PT. Tickets go on general sale on Thursday, November
2nd at 9AM PT. To find out more, simply search for 'In The Mix' on TikTok or visit
TikTokInTheMix.com.
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About TikTok: TikTok is the world’s go-to platform for music discovery and a launching pad
for smash hits by artists of all genres and levels of fame. Empowering its community of creators
and music fans, the platform supercharges the discovery process, introducing fans to their new
favorite songs and allowing artists to directly engage with listeners. TikTok starts trends that
reverberate throughout the culture, the industry, and the charts.
Media Contacts:
Leah Linder & Alison Bonny: [email protected]