E21: Jesse Cole - The Man in the Yellow Suit

Fans First

For those unfamiliar with the phenomenon, the Savannah Bananas aren't your typical baseball team. They're a spectacle, a performance art piece disguised as a baseball game. Think choreographed dances, players on stilts, flaming bats, and a whole lot of audience participation. It's a family-friendly explosion of fun that has taken the sports world by storm. And it's all the brainchild of Jesse Cole.

Our conversation with Jesse was as energetic and infectious as a Bananas game itself. He exuded passion, not just for the sport, but for the fans. "It's about creating an experience," Jesse explained. "We're not selling baseball; we're selling memories." This philosophy drives everything the Bananas do, from the on-field antics to the post-game celebrations. It's about putting Fans First, the title of his book, and the core principle of his business model.

Jesse shared the story of how the Bananas came to be, a journey filled with both challenges and triumphs. He talked about the early days, the struggles, and the pivotal moment when he decided to throw out the traditional playbook and embrace the absurd. It was a gamble that paid off in a big way. Now, the Bananas are selling out stadiums across the country, and their brand is synonymous with fun and innovation.

Bananas Foster Foundation

Beyond the on-field theatrics, Jesse's passion extends to his philanthropic work. He spoke about the Bananas Foster Foundation, a cause close to his heart. The foundation focuses on supporting foster children and families, providing resources and creating positive experiences. It's a testament to Jesse's belief in giving back to the community and using the Bananas' platform for good.

Our conversation also touched on Jesse's inspirational messages on LinkedIn. He's not just a sports owner; he's a motivator, sharing insights on leadership, creativity, and the importance of pursuing your passions. He credits Walt Disney as a major inspiration, admiring his vision and his relentless pursuit of innovation.

The Future

So, what does the future hold for Banana Ball? Jesse's vision is clear: continued growth, more unique experiences, and a relentless focus on the fans. He hinted at some exciting new developments, though he remained tight-lipped on the specifics. One thing is certain: the Bananas are here to stay, and they're going to continue to push the boundaries of what's possible in the world of sports entertainment.

The Savannah Bananas' kickoff in Mesa is more than just a game; it's an event. It's a chance to witness firsthand the magic that Jesse Cole and his team have created. It's a celebration of fun, community, and the power of putting Fans First. If you're in the Mesa area, grab your tickets and get ready to be amazed. And if you want to hear more about Jesse's incredible journey, be sure to check out our full interview on the City Limitless podcast. You won't want to miss it!